Journalist. Strategist. Speaker. Being.
Award-winning journalist, content strategist, and keynote speaker. I help organizations tell impactful stories and develop accessible communication strategies. Living with cerebral palsy and writing from the middle of it all.
As featured in: Forbes · TIME · Al Jazeera · Teen Vogue · Pinterest · Columbia Journalism Review
My work bridges storytelling and strategy, translating insights on disability, race, gender, and politics into B2B content that drives meaningful impact.
7M+ Readers reached | 70+ Forbes articles | 8+ Years of practice
It didn’t start with a grand vision. It started with a gap.
When I graduated from Columbia Journalism School, I did what you’re supposed to do: I pitched, I reported, I published. Al Jazeera. TIME. Teen Vogue. Forbes. NBCUniversal. PBS. The Daily Beast. Glamour. I covered the intersections of disability, race, gender, and power — stories I believed mattered, for audiences I believed deserved them.
“I became one of a very small number of journalists — and likely the only one working across media and content strategy — published in Developmental Medicine and Child Neurology.”
Recognition came with the Suzanne Ahn Civic & Social Justice Award and an Emmy nomination, affirming my unique role as journalist, strategist, and directly affected stakeholder — proof that storytelling from within matters in every field.
THE GAP
The industry I trained for began shrinking beneath my wheels.
Staff positions were disappearing. Freelance rates stagnated. Instability was no longer a rite of passage — it was a permanent condition. These industry changes made it especially challenging for women of color with disabilities to be recognized. I was chronically overlooked despite my experience.
I chose a deliberate pivot — not stepping away from writing, but moving toward a sustainable version. With my undergraduate degree in Economics and Sociology from Barnard, I found fluency in data, systems, and human behavior — skills that guided my transition into content strategy. By shifting focus, I decided to use my analytical background to make writing sustainable for myself.
I translate complex ideas into clear, actionable narratives — bringing strategic clarity to both journalism and B2B writing.
THE BUILD
Multi-sector. Multi-hyphenated. By design.
I help tech companies, purpose-driven organizations, and small businesses build content strategies that drive results. A single core skill — clarity — connects my investigative reporting and B2B content optimization, driving consistent results across sectors.
Pinterest (B2B Tech): B2B content strategy, SEO, lifecycle campaigns. 25% YoY organic traffic growth.
ButterflyMX (PropTech SaaS): Full-funnel content strategy. 3x blog output. 40% domain authority lift.
The Atlantic + Google (Media + Sponsored): Accessibility-first editorial strategy for sponsored content partnership.
National Disability Theatre (Disability Arts): Messaging strategy and institutional communications consulting.
CP Research Network (Medical Research): Translating clinical research into accessible public communications.
Macmillan / FSG (Publishing): Sensitivity reads for middle-grade novels centering on disability.
“The skill was the same.” Listening closely. Identifying what matters. Finding the clearest, most human, accessible way to say it. That thread runs from an Al Jazeera investigation in Lagos to a ButterflyMX landing page — the medium changes, the craft doesn’t.
Funnels, not just narratives.
The same skill that made me a reporter made me a strategist. Listening closely. Identifying what matters. Finding the clearest, most human, accessible way to say it.
The reporter who covers CP is also the person living with it.
12 Articles published
My work for the Cerebral Palsy Foundation is different from anything else I produce. It’s written directly for the community — adults with CP, families, caregivers — and it draws on the lived experience I bring to every piece. Not as a qualifier, but as the point.
Topics: Travel, Women’s Health, School & Education, Adults & Adolescence, Sleep & Pain, The ADA
Not a pivot story with a tidy ending. An ongoing practice.
The LLC is named Being Sarah Kim — not “Sarah Kim Consulting” or “SK Creative.” Something that could be packaged and professionalized into an abstraction.
Being Sarah Kim, LLC is the heart of it all: the reporting and the strategy, the institutional partnerships and the indie pitches, the medical journal publications and the SEO guides, the award-winning investigations and the lifecycle email flows.
It is intersectional by design. Just like me.
“Being. The gerund is load-bearing. It’s ongoing. It’s the act of becoming — of integrating the journalist and the strategist, the economist and the storyteller.”
Dream it
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Dream it
Dream it 〰️ Dream it
Recognition
AAJA Civic & Social Justice Award: Asian American Journalists Association — Suzanne Ahn Award
News & Doc Emmy Nomination: Inaccessible Cities — Al Jazeera multimedia investigation
Published: DMCN: Developmental Medicine & Child Neurology — peer-reviewed medical journal
Making Space Ascend Fellow: 2025–2026 leadership fellowship for mid-career Disabled professionals
Let’s make something matter — together.
Whether you need editorial strategy, thought leadership, inclusive content, or a journalist’s instincts applied to your brand, I provide expertise to help you connect authentically and achieve lasting impact.