Award-winning journalist, content strategist, and keynote speaker — living with cerebral palsy and writing from the middle of it all.
I've spent my career at the intersection of storytelling and strategy — covering disability, race, gender, and power, then building the same analytical instincts into B2B content that moves the needle.
When I graduated from Columbia Journalism School, I did what you're supposed to do: I pitched, I reported, I published. Al Jazeera. TIME. Teen Vogue. Forbes. NBCUniversal. PBS. The Daily Beast. Glamour. I covered the intersections of disability, race, gender, and power — stories I believed mattered, for audiences I believed deserved them.
"I became one of a very small number of journalists — and likely the only one working across media and content strategy — published in Developmental Medicine and Child Neurology."
I earned an AAJA Civic & Social Justice Award. I received a News & Doc Emmy nomination. I co-directed a cross-continental multimedia investigation spanning New York, Mumbai, and Lagos. That combination — journalist, strategist, and directly affected stakeholder — doesn't have a clean category in medical publishing. Which is, in a way, the whole point.
Staff positions were disappearing. Freelance rates stagnated. Instability was no longer a rite of passage — it was a permanent condition.
So I made a deliberate pivot — not away from writing, but toward a version of it that could sustain me. My undergraduate degree in Economics and Sociology from Barnard wasn't just academic scaffolding. It gave me a fluency with data, systems, and human behavior that translated directly into content strategy.
I understood funnels, not just narratives. I understood audiences, not just readers. And I understood how to make complex things clear — which is, at its core, what both journalism and great B2B writing require.
The same skill that made me a reporter made me a strategist. Listening closely. Identifying what matters. Finding the clearest, most human way to say it.
I began working with tech companies, purpose-driven organizations, and small businesses — building content ecosystems, SEO strategies, and lifecycle campaigns that drove measurable outcomes.
What I found across all of it was that the skill was the same. Whether reporting on urban inaccessibility in Lagos or optimizing a landing page for a PropTech startup.
Listening closely. Identifying what matters. Finding the clearest, most human way to say it. That thread runs from an Al Jazeera investigation in Lagos to a ButterflyMX landing page — the medium changes, the craft doesn't.
DMCN has defined the field of pediatric neurology for over 60 years. The journal has increasingly welcomed people with lived experience of CP — what made the contribution unusual was arriving not just as someone living with CP, but as a professional whose entire craft is built around making complex things clear and human.
That combination doesn't have a clean category in medical publishing. I arrived with lived experience and a professional craft built entirely around making complexity legible — and that crossover is genuinely rare.
Also presented at the 74th Annual American Academy for Cerebral Palsy and Developmental Medicine, and scholarly work has appeared alongside leading clinicians and researchers.
The LLC is named Being Sarah Kim — not "Sarah Kim Consulting" or "SK Creative." Something that could be packaged and professionalized into an abstraction.
"Being. The gerund is load-bearing. It's ongoing. It's the act of becoming — of integrating the journalist and the strategist, the economist and the storyteller."
The LLC is the container for all of it: the reporting and the strategy, the institutional partnerships and the indie pitches, the medical journal publications and the SEO guides, the award-winning investigations and the lifecycle email flows.
It is interdisciplinary by design — because I am.
Whether you need editorial strategy, thought leadership, inclusive content, or a journalist's instincts applied to your brand — I'd love to talk.
Recognition